Fund profile / United Kingdom

DMG Scale Fund

Geography: United Kingdom
Stage: Series A
Fund size: $25M
Focus: SaaS
Signals: Published

N°01 / About

About DMG Scale Fund

DMG Scale Fund is a venture capital firm based in United Kingdom, focusing on Series A stage investments. The fund actively supports founders building innovative solutions in SaaS, providing strategic guidance and capital to help startups scale.

N°02 / Thesis

Investment Focus

Location / RegionUnited Kingdom

Funding StageSeries A

Industry Focus

SaaS

Investor Signals Profile

active

Sweet Spot

B2C founder building mainstream consumer brand, Seed–Series A

consumer brands

B2C

media-backed

Seed to Series A

brand building

mass-market

above-the-line marketing

fintech

wellness

later-life services

Bullish Signals

£250M+ invested since 2018external

155M+ monthly global consumer reachexternal

6 new investments in 2025external

Two fund tiers: Headline & Scaleexternal

Active in UK, US & EU marketswebsite

Portfolio: SURI, F1 Arcade, Papier, Equiwebsite

Fintech, wellness, later-life verticals coveredwebsite

Headline Fund: £250K-£1.5M, cash-weighted blendwebsite

Scale Fund: £1M-£5M, media-credit focusedwebsite

Media Maestro: £250K ad space annuallywebsite

33M UK + 50M US + 72M additional global reachwebsite

Luna Daily won Media Maestro landmark momentwebsite

Backing: TRIP, Honest Mobile added to portfoliowebsite

Final Boss Sour investment confirms spirits categorywebsite

Venture with a voice: dmg media backingwebsite

Friendly, empowering team culture emphasizes supportwebsite

Contrarian Signals

Media credits ≠ pure cash returnsexternal

dmg media dependency for portfolio valueexternal

Narrow B2C-only mandateexternal

Scale Fund: mostly media credits, minimal cashwebsite

Founder Do's

Target mass-market consumer audiences

Leverage media credits for brand growth

Show above-the-line marketing potential

UK, US, or Western Europe focus

Apply to Media Maestro competition

Test marketing with dmg media support

Build brand awareness first, then scale

Emphasize D.R.E: data, research, effectiveness

Founder Don'ts

No B2B or enterprise plays

Don't ignore media partnership value

No pre-consumer-ready startups

31 signals on DMG Scale Fund

16 bullish · 4 contrarian · 8 pitch do's · 3 don'ts, each with its source. From €9/month, cancel anytime.

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Facts

Fund Overview

Fund Size$25M

Saves0

Website

People

Key People

Manuel Lopo De Carvalho

N°04 / See also

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