Fund profile / United States

Animal Capital Fund III

Geography: United States
Stage: Seed
Fund size: $33M
Focus: Consumer & Commerce, Creator Economy, E-Commerce and Gaming
Signals: Published

N°01 / About

About Animal Capital Fund III

Animal Capital Fund III is a $33M early-stage fund from New York-based Animal Capital, more than Funds I and II combined. Founded by Marshall Sandman in 2020, the firm writes seed and Series A checks into US consumer-facing technology. The portfolio includes Whatnot ($11.5B), Colossal Biosciences ($10.3B), Whop ($1.6B) and Underdog Sports ($1.3B), with strategic exits to Snapchat, Shopify, BIC and eBay. LPs include Paris Hilton, MrBeast, Gary Cohn, Justin Kan and Kevin Mayer.

N°02 / Thesis

Investment Focus

Location / RegionUnited States

Funding StageSeed

Industry Focus

Consumer & Commerce

Creator Economy

E-Commerce

Gaming

Investor Signals Profile

active

Sweet Spot

US seed-stage consumer-facing tech founders with celebrity/creator distribution leverage

consumer tech

creator economy

live commerce

sports tech

entertainment tech

Bullish Signals

3 decacorns + 4 unicorns from $29M across 2 prior fundsblog

Celebrity LP network = organic distribution for portfolio cosblog

4 strategic exits: Snapchat, Shopify, BIC, eBayblog

$33M keeps fund in true seed territory — single outcome returns fundblog

Contrarian Signals

Paper valuations dominate — Whatnot $11.5B and Colossal $10.3B are marks, not DPIblog

Key-person concentration on Sandman networkblog

Celebrity LP base can cut both waysblog

Founder Do's

Pitch consumer-facing tech at seed or Series A in US

Leverage celebrity LP network for organic distribution

Treat as high-leverage syndicate partner or conviction seed lead

Strong fit if M&A is realistic exit path

Contact: info@animalcapital.com for all inquiries

Founder Don'ts

Do not expect solo lead on large Series A rounds

Not for enterprise or deep tech

Do not expect late-stage pro rata defense

17 signals on Animal Capital Fund III

4 bullish · 3 contrarian · 5 pitch do's · 3 don'ts · 2 GP profiles, each with its source. From €9/month, cancel anytime.

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Facts

Fund Overview

Fund Size$33M

Saves0

Website

People

Key People

Marshall Sandman, Dylann Sands

Marshall SandmanFounder

Dylann SandsManaging Partner

Backers

Known LPs

Christina AguileraIndividual / Angel

Gary CohnIndividual / Angel

James CordenIndividual / Angel

+9 more LPs in LP Radar

N°04 / See also

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