fundmomentum.vc

Upside VC

United Kingdom
Pre Seed
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About Upside VC

Upside VC is a venture capital firm based in United Kingdom, focusing on Pre-Seed stage investments. The fund actively supports founders building innovative solutions in AI/ML, E-Commerce, Consumer Commerce, SaaS, providing strategic guidance and capital to help startups scale.

Investment Focus

Location / RegionUnited Kingdom
Funding StagePre Seed
Industry Focus
Ai Ml
Consumer Commerce
Ecommerce
Saas

Investor Signals Profile

active

Sweet Spot

Domain-expert founders leveraging media & distribution

distribution-first
media assets
enterprise network
founder domain expertise
early-stage

Bullish Signals

Founded 2024 — fresh deployment capacityexternal
Access to major media & enterprise networksexternal
FCA-regulated via Sturgeon Ventures LLPexternal
11 employees — growing team signallinkedin
Website live: upsd.vc — active presenceexternal
Arcade link signals creator economy edgelinkedin
FRN 1007247 confirmed — legit regulated entityexternal
Distribution thesis explicitly stated in missionexternal
Jessica Donnelly added — team expansion signalexternal

Contrarian Signals

2–10 employees range, very lean opsexternal
Brand-new fund, no track record yetexternal
Network-gated media asset accessexternal
Àlber Blanc absent from LinkedIn listingexternal
Eman listed as SV2 — unclear role scopeexternal

Founder Do's

Show innate domain expertise
Leverage media & distribution angle
Tap into enterprise networks
Build in creator/media-adjacent spaces
Align with distribution-led growth thesis

Founder Don'ts

Avoid if no distribution strategy
Don't pitch without domain depth
Skip if purely B2C SaaS no media angle

Key GPs & Partners

PD
Pavel Danilov
Principal / Team Member
AB
Àlber Blanc
Principal / Team Member
capital-focused
SU
Sam Uwins
Principal / Team Member
distribution-minded
JE
Jamie Elliott
Team Member
distribution-minded
EB
Eman Balogun
Team Member
media-focused
JD
Jessica Donnelly
Team Member

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Fund Overview

Fund Size£18M
Saves0
Website
LinkedIn

Key People

Jamie Elliott, Sam Uwins

Pavel DanilovPrincipal / Team Member
Àlber BlancPrincipal / Team Member
Sam UwinsPrincipal / Team Member
Jamie ElliottTeam Member
Eman BalogunTeam Member
Jessica DonnellyTeam Member

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