Fund profile / United Kingdom

Upside VC

Geography: United Kingdom
Stage: Pre-Seed
Fund size: £18M
Focus: AI/ML, Consumer & Commerce, E-Commerce and SaaS
Signals: Published

N°01 / About

About Upside VC

Upside VC is a venture capital firm based in United Kingdom, focusing on Pre-Seed stage investments. The fund actively supports founders building innovative solutions in AI/ML, E-Commerce, Consumer Commerce, SaaS, providing strategic guidance and capital to help startups scale.

N°02 / Thesis

Investment Focus

Location / RegionUnited Kingdom

Funding StagePre-Seed

Industry Focus

AI/ML

Consumer & Commerce

E-Commerce

SaaS

Investor Signals Profile

active

Sweet Spot

Domain-expert founders leveraging media & distribution

distribution-first

media assets

enterprise network

founder domain expertise

early-stage

Bullish Signals

Founded 2024 — fresh deployment capacityexternal

Access to major media & enterprise networksexternal

FCA-regulated via Sturgeon Ventures LLPexternal

Website live: upsd.vc — active presenceexternal

Arcade link signals creator economy edgelinkedin

FRN 1007247 confirmed — legit regulated entityexternal

Distribution thesis explicitly stated in missionexternal

9 employees confirmed — lean, focused teamexternal

Contrarian Signals

2–10 employees range, very lean opsexternal

Brand-new fund, no track record yetexternal

Network-gated media asset accessexternal

Àlber Blanc absent from LinkedIn listingexternal

Eman listed as SV2 — unclear role scopeexternal

Founder Do's

Show innate domain expertise

Leverage media & distribution angle

Tap into enterprise networks

Build in creator/media-adjacent spaces

Align with distribution-led growth thesis

Founder Don'ts

Avoid if no distribution strategy

Don't pitch without domain depth

Skip if purely B2C SaaS no media angle

28 signals on Upside VC

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Facts

Fund Overview

Fund Size£18M

Saves0

Website

People

Key People

Jamie Elliott, Sam Uwins

Pavel DanilovPrincipal / Team Member

Àlber BlancPrincipal / Team Member

Sam UwinsPrincipal / Team Member

Jamie ElliottTeam Member

Eman BalogunTeam Member

Jessica DonnellyTeam Member

Aashna KumarTeam Member

N°04 / See also

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