The Artists Collective

About The Artists Collective

Celebrity-backed investment platform with Maya Jama, Daniel Kaluuya, Jack Whitehall. Invests £50K-£300K in UK/European tech startups.

Investment Focus

Location / RegionUnited Kingdom

Funding StageSeed

Industry Focus

Ai Ml

Cybersecurity

Digital Health

Enterprise Software

Fintech

Investor Signals Profile

active

Sweet Spot

Pre-seed/Series A B2B founder needing athlete network distribution

athlete-led VC

B2B software & SaaS

seed & Series A

UK & Europe

network-first

Bullish Signals

New platform, fresh deployment cycleblog

Sector-agnostic: AI, fintech, health, mediablog

Complements institutional VCs, not competingblog

850+ elite athletes in ecosystemwebsite

300+ investments by experienced teamwebsite

Co-invested: a16z, Mangrove, FJ Labs, 776website

Juventus & Como Ventures partnerships activewebsite

Founder Forbes 30 Under 30 recognisedwebsite

Artist vehicle: Jama, Kaluuya, Kemp backedwebsite

Harry Kane co-invested in Seat Uniquewebsite

LeBron, Nike, Epic Games co-invest dealwebsite

Portfolio: Unravel closed $7M Series Awebsite

Amazon veterans in portfolio company Partaowebsite

Invested in Propser alongside a16z, MMCwebsite

OptimallyMe: backed w/ Ryder Cup's Luke Donaldwebsite

Palabra AI: Nvidia, Google, 776 co-investorswebsite

Seat Unique: UK's 4th fastest growing startupwebsite

UK's first athlete-led VC firmwebsite

Contrarian Signals

No named GPs — credibility unverifiedblog

Celebrity capital: hype risk highblog

Never leads rounds — limited conviction signalblog

Cheque size tiny: £50k–£300k maxwebsite

Founder Do's

Leverage 850+ athlete network for B2B growth

Use for enterprise credibility & brand trust

Stack alongside institutional lead investors

Value network access over just capital

Raise pre-seed to Series A to qualify

Founder Don'ts

Don't pitch sports tech startups

Don't expect lead investor position

Don't pitch deep infra or heavily regulated B2B

Key GPs & Partners

The Artists Collective (Platform)

Venture Platform / Capital Partners

community-builderthesis-drivenhands-on

Ruari Bell

Founding Partner

Forbes 30U30athlete-networkearly-stage

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Fund Overview

Fund SizeGBP

Saves0

Website

Key People

Fergus Bell, Ruari Bell

The Artists Collective (Platform)Venture Platform / Capital Partners

Ruari BellFounding Partner