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Fund profile / Israel

Sticker Ventures Fund I

Geography
Israel
Stage
Pre-Seed
Fund size
$25M
Focus
AI/ML, E-Commerce and SaaS
Signals
Published
Share
N°01 / About

About Sticker Ventures Fund I

Sticker Ventures Fund I is a venture capital firm based in Israel, focusing on Pre-Seed stage investments. The fund actively supports founders building innovative solutions in AI/ML, E-Commerce, SaaS, providing strategic guidance and capital to help startups scale.

N°02 / Thesis

Investment Focus

Location / RegionIsrael
Funding StagePre-Seed
Industry Focus
AI/ML
E-Commerce
SaaS

Investor Signals Profile

active

Sweet Spot

Israeli consumer founder, AI-savvy, fast-scaling brand, finance mindset

Israeli B2C
consumer brands
CPG/DTC
fast-scaling consumer
AI-era founder strategy
marketing innovation
TikTok commerce
GLP-1 mega-shift

Bullish Signals

Grüns $1.2B exit in 30 monthsexternal
12 ~$1B CPG exits past yearexternal
Israeli B2C moment declared arrivedexternal
Lightricks: $200M ARR from cohort focuslinkedin
Finance-founder edge in CPG buildinglinkedin
Retail expansion accelerates category winnerslinkedin
Second-mover + better format wins categorylinkedin
Grüns was Fondue/Sticker portfolio-adjacentlinkedin
DC actively coaching founders on AI strategysocial
Sticker convening marketing innovation ecosystemsocial
TikTok Shop $23B US sales, +50% YoYexternal
1 in 6 adults using GLP-1 productsexternal
GLP-1 reshaping apparel, fitness, pet food demandexternal
Whatnot $20B, Lovable $13.3B valuations signal M&A velocityexternal
Beauty on TikTok Shop hit $1B GMV Q2external
Older demographics now dominant TikTok Shop spendersexternal
22% US households now GLP-1 touchedexternal
GLP-1 ripple extends to clothing, fitness, petexternal
P&G acquires Thorne for $3.8Bexternal
Reformation IPO'd, signals DTC exit velocity strongexternal
Older TikTok Shop buyers show larger basketsexternal
Brands treating TikTok as core commerce not awarenessexternal

Contrarian Signals

Israel B2C largely ignored by VCsexternal
No AI — pure consumer brand thesisexternal
18 public CPG CEO turnovers in 12molinkedin
Category-extension risk: pets/niche saturationlinkedin
AI may reshape consumer pitch playbookssocial
GLP-1 demand creates unpredictable category winnersexternal

Founder Do's

Show strong consumer market fit early
Prove $100M revenue path in 2-3 yrs
Think contribution margin from day one
Target fast-scaling consumer categories
Adapt pitch/strategy for AI disruption
Embrace new marketing era strategies
Leverage TikTok Shop as core commerce channel
Capitalize on GLP-1 demand ripple effects

Founder Don'ts

Don't pitch B2B or SaaS plays
Don't ignore unit economics for ROAS
Don't skip AI-era competitive moat story

42 signals on Sticker Ventures Fund I

22 bullish · 6 contrarian · 8 pitch do's · 3 don'ts · 3 GP profiles, each with its source. From €9/month, cancel anytime.

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Facts

Fund Overview

Fund Size$25M
Saves0
Website
LinkedIn
People

Key People

Daniel Cohen, Oren Charnoff

Daniel CohenEarly Stage Venture Investor
Oren CharnoffPartner / Investor
Evan TalSpeaker / Advisor / Consumer Analyst
N°04 / See also

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