Sticker Ventures Fund I

Israel

Pre Seed

About Sticker Ventures Fund I

Sticker Ventures Fund I is a venture capital firm based in Israel, focusing on Pre-Seed stage investments. The fund actively supports founders building innovative solutions in AI/ML, E-Commerce, SaaS, providing strategic guidance and capital to help startups scale.

Investment Focus

Location / RegionIsrael

Funding StagePre Seed

Industry Focus

Ai Ml

Ecommerce

Saas

Investor Signals Profile

active

Sweet Spot

Israeli consumer founder, AI-savvy, fast-scaling brand, finance mindset

Israeli B2C

consumer brands

CPG/DTC

fast-scaling consumer

AI-era founder strategy

marketing innovation

Bullish Signals

Grüns $1.2B exit in 30 monthsexternal

12 ~$1B CPG exits past yearexternal

Israeli B2C moment declared arrivedexternal

Lightricks: $200M ARR from cohort focuslinkedin

Finance-founder edge in CPG buildinglinkedin

Retail expansion accelerates category winnerslinkedin

Second-mover + better format wins categorylinkedin

Grüns was Fondue/Sticker portfolio-adjacentlinkedin

DC actively coaching founders on AI strategysocial

Sticker convening marketing innovation ecosystemsocial

Contrarian Signals

Israel B2C largely ignored by VCsexternal

No AI — pure consumer brand thesisexternal

18 public CPG CEO turnovers in 12molinkedin

Category-extension risk: pets/niche saturationlinkedin

AI may reshape consumer pitch playbookssocial

Founder Do's

Show strong consumer market fit early

Prove $100M revenue path in 2-3 yrs

Think contribution margin from day one

Target fast-scaling consumer categories

Adapt pitch/strategy for AI disruption

Embrace new marketing era strategies

Founder Don'ts

Don't pitch B2B or SaaS plays

Don't ignore unit economics for ROAS

Don't skip AI-era competitive moat story

Key GPs & Partners

Daniel Cohen

Early Stage Venture Investor

B2C focusedIsrael specialistAI-strategy adaptor

Oren Charnoff

Partner / Investor

CPG/Ecom lensmetrics-drivensecond-mover thinker

Evan Tal

Speaker / Advisor

marketing expertevent thought leader

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Fund Overview

Fund Size$25M

Saves0

Website

Key People

Daniel Cohen, Oren Charnoff

Daniel CohenEarly Stage Venture Investor

Oren CharnoffPartner / Investor

Evan TalSpeaker / Advisor

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