Fund profile / United Kingdom

Redrice Ventures Fund II

Geography: United Kingdom
Stage: Seed
Fund size: €89M
Focus: Consumer & Commerce, Digital Health and Enterprise Software
Signals: Published

N°01 / About

About Redrice Ventures Fund II

London-based Redrice Ventures secured a £45M British Business Bank cornerstone for its £75M Fund II, targeting seed-stage consumer brands in media, sport, health & wellness. Fund I backed Castore and Skin Rocks.

N°02 / Thesis

Investment Focus

Location / RegionUnited Kingdom

Funding StageSeed

Industry Focus

Consumer & Commerce

Digital Health

Enterprise Software

Investor Signals Profile

active

Sweet Spot

UK seed/Series A purpose-driven premium consumer brand founder

premium consumer brands

seed/Series A UK

purpose-driven brands

community-first movements

retail B2B tech

Bullish Signals

£45m British Business Bank commitment securedexternal

Deploying up to £10M/yearexternal

Portfolio: Castore, By Rotation, Hylo, Ocean Bottleexternal

Andy Murray joined as partner 2025external

Active deals Q1 2026 (Epetōme, Manors)external

Untamed Series B €11.6m — portfolio scalingexternal

Luna Daily hits Ulta — US retail milestoneexternal

Skin Rocks, Puresport backed Apr 2025external

Murray co-invests Manors with Ant & Decexternal

Portfolio founders cite genuine value-add supportexternal

Founder-friendly approach, patient & authenticexternal

Seven Feelings framework: loyalty beyond reasonexternal

Expert generalists drive brand category winsexternal

Rebels & misfits welcomed: unconventional foundersexternal

Diverse portfolio: pet care, beauty, wellness, travelexternal

Portfolio expansion: GoJoe, Self Space, Spacegoods addedexternal

Contrarian Signals

UK-only geography limits deal universeexternal

Consumer brand risk: trend-dependent returnsexternal

Celebrity GP — unclear investment track recordexternal

Team-first culture — may slow decisionsexternal

Founder Do's

UK-based, global ambitions

Revenue up to £10m, strong momentum

Community-first, fanbase not just customers

Purpose beyond profit — enriching & meaningful

Plan to hit £100m+ revenue

Founder Don'ts

No pre-revenue or idea-stage

No purely B2B without consumer angle

No brands without engaged community

29 signals on Redrice Ventures Fund II

16 bullish · 4 contrarian · 5 pitch do's · 3 don'ts · 1 GP profile, each with its source. From €9/month, cancel anytime.

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Facts

Fund Overview

Fund Size€89M

Saves0

Website

People

Key People

Redrice Ventures

Andy MurrayPartner

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