Redrice Ventures Fund II

About Redrice Ventures Fund II

London-based Redrice Ventures secured a £45M British Business Bank cornerstone for its £75M Fund II, targeting seed-stage consumer brands in media, sport, health & wellness. Fund I backed Castore and Skin Rocks.

Investment Focus

Location / RegionUnited Kingdom

Funding StageSeed

Industry Focus

Consumer Commerce

Digital Health

Enterprise Software

Investor Signals Profile

active

Sweet Spot

UK seed/Series A purpose-driven premium consumer brand founder

premium consumer brands

seed/Series A UK

purpose-driven brands

consumer marketplaces

retail B2B tech

Bullish Signals

£45m British Business Bank commitment securedexternal

Deploying up to £10M/yearexternal

Portfolio: Castore, By Rotation, Hylo, Ocean Bottleexternal

Andy Murray joined as partner 2025external

Active deals Q1 2026 (Epetōme, Manors)external

Untamed Series B €11.6m — portfolio scalingexternal

Luna Daily hits Ulta — US retail milestoneexternal

Skin Rocks, Puresport backed Apr 2025external

Murray co-invests Manors with Ant & Decexternal

Contrarian Signals

UK-only geography limits deal universeexternal

Consumer brand risk: trend-dependent returnsexternal

Celebrity GP — unclear investment track recordexternal

Team-first culture — may slow decisionsexternal

Founder Do's

UK-based, global ambitions

Revenue up to £10m, strong momentum

Community-first, fanbase not just customers

Purpose beyond profit

Plan to hit £100m+ revenue

Founder Don'ts

No pre-revenue or idea-stage

No purely B2B without consumer angle

No brands without community engagement

Key GPs & Partners

Andy Murray

Partner

athlete-turned-investorbrand-buildersports credibility

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Fund Overview

Fund Size€89M

Saves0

Website

Key People

Redrice Ventures

Andy MurrayPartner