fundmomentum.vc

Homegrown Ventures Fund I

United Arab Emirates
Seed
Share

About Homegrown Ventures Fund I

MENA's first dedicated CPG venture vehicle at $22.8M, oversubscribed. Invests in consumer packaged goods startups across MENA.

Investment Focus

Location / RegionUnited Arab Emirates
Funding StageSeed
Industry Focus
Consumer Commerce
Food Beverage

Investor Signals Profile

active

Sweet Spot

MENA/India post-launch CPG founder with $2–10M revenue, clean-label/purpose-driven

CPG/FMCG
MENA/India consumer
better-for-you brands
category creators
operator-led
$2–10M revenue sweet spot
clean-label
purpose-driven

Bullish Signals

Oversubscribed: $22.8M vs $20M targetblog
5 deals closed pre-final closeblog
First dedicated CPG fund in MENAblog
Policy tailwind: UAE D33 & Saudi Vision 2030blog
12-person operator & VP network behind checkswebsite
Portfolio: Plaay, Bambuyu, Gramiyaa, Tarwi, Pawpots growth tractionwebsite
Hands-on platform: strategy, marketing, distribution, ops supportwebsite

Contrarian Signals

Only 2 core GPs, capacity risk at scaleblog
Sub-$23M fund, high concentration (15-20 bets)blog
No large follow-on reserve for breakoutsblog
Heavy reliance on VP network vs. permanent capacitywebsite

Founder Do's

Hit $2–10M net revenue before raise
Show unit economics & contribution margin
Build purpose-driven, disruptive brands
Target MENA/GCC/India with global ambition
Operate in F&B, beauty, wellness, pet, home

Founder Don'ts

Pre-launch or heavy R&D-stage pitches
Pitch TAM slides over margin data
Expect support outside MENA/South Asia unless exceptional

Key GPs & Partners

NA
Nader Amiri
Co-Founder & General Partner
ex-founderhands-onthesis-driven
AS
Ahmad Shamieh
Co-Founder & General Partner
hands-onmetrics-driventhesis-driven
IK
Imraan Karim
Associate
operator-supportdeal-flow
BA
Bashar Ajami
Commercial Director
distributiongo-to-market
SC
Salvatore Caizzone
Venture Partner
brand-buildingscaling
NR
Nawaf Alrajhi
Venture Partner
GCC-nativedistribution
WK
Wael Kaskas
Venture Partner
MENA-expertoperations
TS
Tarun Sabhlok
Venture Partner
India-expertscaling
AS2
Aamer Sheikh
Venture Partner
operator-networkfinance
NH
Najeeb Hasany
Venture Partner
brand-expertloyalty
HF
Hassan Fakhreddine
Venture Partner
distribution-opsretail
KT
Kamal Tayara
Venture Partner
supply-chainops

Unlock Investor Signals

$29/month for full signal access. Cancel anytime.

View PlansBrowse all Signal Profiles →

Fund Overview

Fund Size$22.8M
Saves0
Website
LinkedIn

Key People

Nader Amiri, Ahmad Shamieh

Nader AmiriCo-Founder & General Partner
Ahmad ShamiehCo-Founder & General Partner
Imraan KarimAssociate
Bashar AjamiCommercial Director
Salvatore CaizzoneVenture Partner
Nawaf AlrajhiVenture Partner
Wael KaskasVenture Partner
Tarun SabhlokVenture Partner
Aamer SheikhVenture Partner
Najeeb HasanyVenture Partner
Hassan FakhreddineVenture Partner
Kamal TayaraVenture Partner

Related Funds

Yango Ventures Fund I

$20M
United Arab Emirates
Seed
Saas
Fund Manager:Dmitry Stepanov
Seed
Saas

Sigma Capital Fund I

$100M
United Arab Emirates
Pre Seed
Ai Ml, Web3 Infrastructure, Gaming
Fund Manager:Vineet Budki
Pre Seed
Ai Ml
Web3 Infrastructure
Gaming

Aurora Ventures

United Arab Emirates
Pre Seed
Fintech, Ai Ml, Consumer Commerce
Fund Manager:Isabella Ghassemi-Smith
Pre Seed
Fintech
Ai Ml
Consumer Commerce