Fund profile / United Arab Emirates

Homegrown Ventures Fund I

Geography: United Arab Emirates
Stage: Seed
Fund size: $22.8M
Focus: Consumer & Commerce and Food & Beverage
Signals: Published

N°01 / About

About Homegrown Ventures Fund I

MENA's first dedicated CPG venture vehicle at $22.8M, oversubscribed. Invests in consumer packaged goods startups across MENA.

N°02 / Thesis

Investment Focus

Location / RegionUnited Arab Emirates

Funding StageSeed

Industry Focus

Consumer & Commerce

Food & Beverage

Investor Signals Profile

active

Sweet Spot

Founder-led CPG at $2–10M revenue, category disruptor, MENA/India core

CPG/FMCG

better-for-you brands

category creators

purpose-driven

clean-label

Bullish Signals

Oversubscribed: $22.8M vs $20M targetblog

5 deals closed pre-final closeblog

First dedicated CPG fund in MENAblog

Policy tailwind: UAE D33 & Saudi Vision 2030blog

14-person operator & advisor network amplifies platformwebsite

Portfolio traction: Plaay, Bambuyu, Gramiyaa, Tarwi, Pawpotswebsite

Rolling applications, founder-friendly processwebsite

9 support pillars: strategy, marketing, network, founders, org, financial, sales, ops, exitwebsite

Platform: one cheque, decades category experiencewebsite

Contrarian Signals

Only 2 core GPs, capacity risk at scaleblog

Sub-$23M fund, high concentration (15-20 bets)blog

No large follow-on reserve for breakoutsblog

Advisor/VP network reliance vs. permanent staffwebsite

Founder Do's

Hit $2–10M net revenue before raise

Show unit economics & contribution margin

Build purpose-driven, disruptive brands

Target MENA/GCC/India with global ambition

Founder-led execution in physical consumer products

Founder Don'ts

Pre-launch or heavy R&D-stage pitches

Pitch TAM slides over margin data

Underestimate distribution capability need

35 signals on Homegrown Ventures Fund I

9 bullish · 4 contrarian · 5 pitch do's · 3 don'ts · 14 GP profiles, each with its source. From €9/month, cancel anytime.

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Facts

Fund Overview

Fund Size$22.8M

Saves0

Website

People

Key People

Nader Amiri, Ahmad Shamieh

Nader AmiriCo-Founder & General Partner

Ahmad ShamiehCo-Founder & General Partner

Imraan KarimAssociate

Bashar AjamiCommercial Director

Salvatore CaizzoneVenture Partner

Nawaf AlrajhiVenture Partner

Wael KaskasVenture Partner

Tarun SabhlokVenture Partner

Aamer SheikhVenture Partner

Najeeb HasanyVenture Partner

Hassan FakhreddineVenture Partner

Kamal TayaraVenture Partner

Ihsan JawadAdvisor

Mohamad KhachabAdvisor

N°04 / See also

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