Homegrown Ventures Fund I

About Homegrown Ventures Fund I

MENA's first dedicated CPG venture vehicle at $22.8M, oversubscribed. Invests in consumer packaged goods startups across MENA.

Investment Focus

Location / RegionUnited Arab Emirates

Funding StageSeed

Industry Focus

Consumer Commerce

Food Beverage

Investor Signals Profile

active

Sweet Spot

MENA/South Asia CPG founder with strong unit economics

CPG/FMCG

MENA consumer

better-for-you brands

operator-led

early-stage

Bullish Signals

Oversubscribed: $22.8M vs $20M targetblog

5 deals closed before final closeblog

First dedicated CPG fund in MENAblog

Policy tailwind: UAE D33 & Saudi Vision 2030blog

Contrarian Signals

Only 2 GPs, capacity risk at scaleblog

Sub-$23M fund, high concentration (15-20 bets)blog

No large follow-on reserve for breakoutsblog

Founder Do's

Speak unit economics & contribution margin fluently

Show repeat purchase & distribution data

Build halal, clean-label, or MENA-native brands

Operate in food, bev, wellness, personal care

Target pre-seed to early Series A rounds

Founder Don'ts

Deep-tech CPG needing $30M+ Series A

Pitch TAM slides over margin data

Expect support outside MENA/South Asia

Key GPs & Partners

Nader Amiri

General Partner

ex-founderhands-onthesis-driven

Ahmad Shamieh

Co-Founder / General Partner

hands-onmetrics-driventhesis-driven

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Fund Overview

Fund Size$22.8M

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Website

Key People

Nader Amiri, Ahmad Shamieh

Nader AmiriGeneral Partner

Ahmad ShamiehCo-Founder / General Partner