Emblem

About Emblem

Emblem is a venture capital firm based in France, focusing on Seed stage investments. The fund actively supports founders building innovative solutions in AI/ML, E-Commerce, SaaS, providing strategic guidance and capital to help startups scale.

Investment Focus

Location / RegionFrance

Funding StageSeed

Industry Focus

Ai Ml

Ecommerce

Saas

Investor Signals Profile

active

Sweet Spot

Pre/seed founder in France, Denmark or Sweden

pre-seed

seed

France

Nordics

B2B SaaS

Bullish Signals

€75m Fund I, launched 2023external

70+ tech founders as LPsexternal

Vaekstfonden + Edenred as LPsexternal

LP founders: Pleo, Qonto, Spendesk, Zendeskexternal

LP founders: 3shape, Botify, Dixa, Peakonlinkedin

Prestigious European family offices as LPslinkedin

LP founders: Akeneo, Falcon, Kantox, Swilelinkedin

LP founders: PeopleDoc, Planday, Silae, Tillerlinkedin

Contrarian Signals

Only 2–10 employees, small teamexternal

Fund I — no track record yetexternal

Founded 2023 — very early stage fundlinkedin

Founder Do's

Target French or Nordic market

Seek pre/seed stage check

Leverage LP network (70+ tech founders)

Build in France, Denmark, or Sweden

Name-drop LP founders (Pleo, Qonto, Spendesk etc.)

Founder Don'ts

Don't pitch post-seed stage

Don't expect pan-European geographic spread

Don't approach outside France/Nordics focus

Key GPs & Partners

Pascal Houillon

Partner

Morten Elk

Partner

Adrien Magdelaine

Principal

Ulrik Bo Larsen

Principal

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Fund Overview

Fund Size€80M

Saves0

Website

Key People

Bénédicte De Raphélis Soissan, Guillaume Durao

Pascal HouillonPartner

Morten ElkPartner

Adrien MagdelainePrincipal

Ulrik Bo LarsenPrincipal