Fund profile / United States

Coefficient Capital Fund II + Apex Fund

Geography: United States
Stage: Growth
Fund size: $530M
Focus: Consumer & Commerce, Food & Beverage and Wellness & Lifestyle
Signals: Published

N°01 / About

About Coefficient Capital Fund II + Apex Fund

$290M Fund II + $240M Apex Fund. NYC-based growth-stage consumer brand investor with $800M+ AUM. Exits include Nom Nom (Mars), Just Spices (Kraft Heinz), Kate Farms (Danone), and Oatly IPO. Backs brands in categories undergoing irreversible structural change.

N°02 / Thesis

Investment Focus

Location / RegionUnited States

Funding StageGrowth

Industry Focus

Consumer & Commerce

Food & Beverage

Wellness & Lifestyle

Investor Signals Profile

active

Sweet Spot

Growth-stage consumer founder, 50%+ growth, cognitive wellness packaged format brand

consumer-disruption

growth-equity

CPG-exits

mental-health-wellness

cognitive-optimization

brain-health

decision-making-tools

category-selection

Bullish Signals

$530M raised across two vehicles signals strong institutional LP confidenceblog

Exits to Mars, Kraft Heinz, Danone prove repeatable CPG acquisition thesisblog

Hospital systems and endowments as LPs provide durable long-horizon capitalblog

Gen Z/Millennials cite mental health as #1 health concern — massive secular gapsocial

Brain optimization tools underpenetrated vs mature body-health ecosystem — category opportunitysocial

Mental health priority spans two full generations — not transient trendexternal

Massive gap: mature body-health tools but zero brain visibility infrastructureexternal

Welch reiterates: personal visibility into mind function, not just symptom treatmentsocial

Survey validates millions Gen Z/Millennials waiting for decision-making visibility toolssocial

Contrarian Signals

Dual parallel fund structure raises GP bandwidth and execution risk concernsblog

Undifferentiated DTC brands explicitly excluded from thesisblog

$530M is material step-up — portfolio support capacity unclearblog

Mental health pivot may dilute CPG-centric thesis unless consumer packaged angle existssocial

Welch emphasizes diagnostics & decision-making — not packaged CPG format necessarilyexternal

Brain visibility tools market nascent — execution risk vs proven CPG thesissocial

Founder Do's

Prove product-market fit before approaching — they do not invest at seed

Show 50%+ annual growth in a large, secular category

Operate in clean food, functional wellness, better-for-you snacks, or premium pet nutrition

Demonstrate acquisition readiness awareness and understanding of CPG buyer landscape

Leverage their LP network of global brand family offices for distribution partnerships

Target Gen Z/Millennial mental health & cognitive wellness mega-trend (recent fund focus)

Build personal visibility into mind/cognitive function — not just symptom treatment

Create packaged or scalable format (not pure therapy/diagnostics) for CPG adjacency

Founder Don'ts

Pitch undifferentiated DTC brands with high CAC and low defensibility

Come without proven product-market fit — they buy in after traction

Focus solely on therapy/medication — emphasize diagnostics & decision-making tools

Miss CPG/packaged-goods angle — pure B2B healthcare excluded from thesis

30 signals on Coefficient Capital Fund II + Apex Fund

9 bullish · 6 contrarian · 8 pitch do's · 4 don'ts · 3 GP profiles, each with its source. From €9/month, cancel anytime.

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Facts

Fund Overview

Fund Size$530M

Saves0

Website

People

Key People

Franklin Isacson, Andrew Goletka

Franklin IsacsonCo-Founder / General Partner

Andrew GoletkaCo-Founder / General Partner

Daniel WelchAdvisor / Thought Leader

N°04 / See also

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